Streaming has significantly propelled the Australian music scene into unprecedented success, raking in a staggering $250 million from Spotify in 2022 alone. If you’re wondering how to make your track stand out on the platform, here’s the insider scoop.
To submit your music to Spotify, the key is to use Spotify for Artists. It’s the gateway to the editorial team, irrespective of whether you’re an indie artist, DIY enthusiast, or backed by a major label. This platform levels the playing field, offering a one-stop-shop for all. Given the weekly inundation of tunes, hitting up Spotify for Artists is your golden ticket to the party.
When it comes to catching Spotify’s attention, they are on the lookout for artists who sync well with playlists. It’s a litmus test for engagement, examining if your track is organically gaining traction within fanbases. Off-platform activities also come into play – are you touring? What’s the local scene saying? It all contributes to the overall picture.
Deciding where a track lands on playlists is all about identifying the audience likely to resonate with the music. Spotify has a dynamic editorial team of 8-9 members making weekly calls on the tracks they vibe with and determining their playlist placement.
Worried about your song being skipped? According to Spotify, skip rate isn’t the be-all and end-all. With a buffet of playlists, skip rates matter less on chill playlists. However, if your track is frequently skipped on an active playlist, it might be a signal to switch up your game.
For a track to go global on Spotify, they have a global curation dream team – 200 editors worldwide. They engage in weekly discussions about emerging trends in different markets. If your track is making waves in Australia, it could get a shout-out to editors globally, acting as a passport for your music to travel the world.
In terms of markets to focus on, the Asia-Pacific region, especially the Philippines and Indonesia, is on fire. Sub-Saharan Africa is vibing with hip hop and Afrobeats. It’s like a global music exchange program, and Spotify is embracing the diversity.
As for success stories via Spotify Programs, artists like Royel Otis found success through Fresh Finds, an indie-centric program. Starting small, they gained international recognition and are now making waves in the music scene.
Looking ahead to 2024, Spotify is gearing up for a glow-up in Fresh Finds. Their RADAR, Dreaming Loud, EQUAL, and GLOW programs are touted as MVPs, lifting up underrepresented creators. The focus for 2024 is on global collaboration, making it the year of diverse beats and global vibes. Time to prep those beats for the world stage! 🎶