Universal Music Group is a multinational Dutch based one of the most prominent music distribution labels in the world
Brief: Explore music scene in Pakistan
End Goal: To globalize Pakistani music and artists eventually taking them to new International heights
We crafted a precise strategy that generated surges in streams and views, courtesy of musical marvels such as ‘Habibi,’ ‘Bulleya,’ ‘Dard,’ ‘Chand Mahiya,’ and ‘Funkari.’ These chart-toppers not only dominated the Spotify rankings but also YouTube’s trending panel. All this, while spotlighting the unparalleled talents of Pakistan’s premier artists, the likes of Asim Azhar and Aima Baig
50M+ views and streams on digital streaming and social platforms over 15 months